One of the largest social media giant, Facebook has rolled out support for industry-standard “glTF 2.0” file format that will enable all the artists and creators build richer and higher-quality 3D content and share it on their platform with ease.

“It is instantly responsive to scroll and touch, making content pop off the screen. It also opens the door for a future where people can bring interesting objects and experiences with them across Augmented Reality (AR), Virtual Reality (VR), mobile and web,” Facebook officially announced in a blog post. Facebook has also recently introduced a small kind of 3D posts to let people see and interact with a digital object from all sides in the Newsfeed of the Facebook wall.

With “glTF 2.0” compliance that comes with the support for a large number of textures, lighting, and realistic rendering techniques, with that developers can now build game or movie characters, architectural models or museum artefacts from rough surface to shiny, metallic to soft — all beautifully detailed type of 3D art on Fb.
The company has also introduced new Graph API(Application Program interface) endpoints with 3D Post support so now the developers can build seamless 3D sharing into any application — letting people share interactive objects or scenes directly to Facebook with just the single click of a button.

Using the new “Open Graph” tag, developers can enable 3D content from their website to automatically appear in 3D when shared on Facebook. Artists using 3D authoring software can directly drag/drop their 3D files to Fb to create a 3D post. Facebook’s early partners, which includes Sony, Lego, among others, have already implemented new ways to share 3D content on their existing platform.

“For instance, people can easily share 3D memories captured with a Xperia XZ1 phone via Sony’s 3D Creator app. On the web, people can share objects directly from the Oculus Medium web gallery and soon from Google’s Poly as well,” the company said.


Some of the companies have already uploaded their interactive objects on Facebook, which includes a LEGO parrot, a Jurassic World dinosaur, a virtual living room from Wayfair, a handbag scanned with a Sony phone and the new Magic Archer character in Clash Royale by Supercell.

“In the future, we envision a seamless digital world where people can share immersive experiences and objects like these across VR, AR and Fb News Feed,” Facebook added. The company would now work on supporting even higher quality of the 3D models, which enables the interactive animations and bringing 3D content into the real world using Argument Reality.

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An ardent bibliophile with a keen eye for details, yours truly is a writer, naturalist, and artist. The interests range from technology to fashion. The theme of FART aptly describes the passion for the process of a self-actualization. Presently trying to align with the poetic geniuses and their legacy. (If ever be able to decipher their meaning).

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