This new feature “Watch Party” enables its users to simultaneously view public Facebook videos together. The shared viewing encompasses the ability to react and comment in the real time. It is an initiative to build a pathway for active content consumption and community building. Watch party also incorporates the facility to elect co-hosts who can add more visual content. Crowdsourcing can also be done in order to get suggestions of suitable videos by other users.
It was observed that live videos generated far more discussions as compared to recorded videos. Watch Party will basically produce a similar effect on recorded videos. It gives a punch of personal touch as well. Facebook watch Party helps comments to produce more impact. For the time being, Watch Parties can be used only in groups and not pages.
The host has the power to commence a Facebook watch party. The members of the group can view the added stream by the host. The stream can be either a recorded video or a live video. The participants can enjoy interaction amongst themselves while simultaneously enjoying the video. An addition of videos to the watch queue can be easily done by the host. He/She can also control playback of the videos. Several people can host Watch Party. This is conducive to help them choose videos to add. Other users can only suggest videos and not add any.
If the group of which you are a member is conducting a Watch Party, it will be displayed in the form of a post when you visit the group. Another cool thing is that all the videos watched during the Watch Party are saved in the groups in the form of a post. This serves as a recap for those who wish to see it again. However, the comments posted in the course of a Watch Party won’t be available after it has ended. Presently, the Watch Parties cannot be scheduled in advance.
Steps to Start Watch party
Choose the group in which you want to begin Watch Party. Tap on the “Write Something” and choose the “Watch Party” option. You can create a playlist of videos by tapping on the “Add Videos” button. Once you are done with adding desirable videos, you can select “POST” by going back. This will start your Watch Party. Now you can watch the videos and discuss with group members. You are also free to invite other friends to join your Watch Party. Once finishes, you can click on End Watch party in order to terminate.
Reasons to Use
It is observed by the team that any Facebook watch party, be it small or large group, produces umpteen comments. Watch Party enables Facebook users to conduct question-answer sessions, showing tutorials, learning new skills, sharing behind-the-scenes details of the video and even exchanging tips and tricks. It helps to organize meetings of a group of people physically far-away from each other. Watch Party bridges the gap and spreads togetherness. React, comment and watch together with it!
Words from Facebook
According to Mark Zuckerburg,“Time spent is not a goal by itself. We want the time people spend on Facebook to encourage meaningful social interactions. So we’re going to focus our products on all the ways to build a community around the video that people share and watch. That’s something Facebook can uniquely do.” This thought of the intellectual founder of Facebook leads to the creation of Watch party.
Fidji Simo, Director of Product at Facebook watch party said: ” Watching, commenting and reacting to the same moments together helps build the kind of community and engagement we’ve seen with Live.”
Facebook concluded “Imagine sitting down to watch a loved one’s graduation video with your extended family when they couldn’t be there in person, reliving a vacation by sharing videos and swapping memories, or even just hanging out with friends watching funny videos together”
It is a great effort by Facebook to elevate the consumption of content in a more dynamic way. It is better to organize a Watch Party rather than sharing videos. A real-time discussion adds togetherness and builds stronger communities. Recorded videos can receive a similar response as that of live video. Watch Party is definitely a wonderful mission. It is yet to fully experiment hence Facebook users will have to wait for more amazing stuff on the way.