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Starting from today, now anyone can purchase any of the Amazon smart speakers or devices across online and offline channels without the need for a type of invite. The Echo Dot, Amazon Echo, and Echo Plus will now be available to all customers in entire India.

At the time of launching, these devices were available only with the help of an invite-based model. But now you can purchase them at an e-commerce platform amazon.in and over 350 retail outlets in the country which includes super markets like Croma, Reliance, Vijay Sales, Crossword, and more in 20 cities.

Amazon Echo price in India

Regarding pricing, the Amazon Echo Dot is available at the cost of Rs 4,499; the Amazon Echo costs Rs 9,999 while the Echo Plus is priced at the cost of Rs 14,999. It is to be noted that when these were launched, these were available at a discount along with bundled Amazon Prime membership. However, with the wider availability, all these freebies and discounts appear discontinued. For those buying the Echo Plus online and at select retail outlets, Amazon is offering a Philips Hue bulb at free of cost.

Due to larger availability, the company also announced new features for its smart devices. Echo device now allows its users to use the feature of Alexa-to-Alexa calling and Instant Messaging to connect with friends or family who already have Echo compatible devices and application.

To enhance the experience, Amazon has added a new multi-room music feature that also allows its users to play and control music across multiple Echo devices at the same time. Using the voice-controlled Alexa, the user can also set up routines to perform a series of actions from a single voice command, shop on Amazon using voice, and choose from around 12,000 skills for the connected experience.

The company further said that Alexa developers are adding more skills to the voice assistant to help users to order food, book a cab, and do many much more things.

Jayshree Gururaj, Director, Amazon Devices, said,”We are excited to make Alexa and our Echo devices available for all customers, and we can’t wait to hear about their experiences. Since Alexa runs in the cloud, she is always getting smarter – the Alexa experience in India continues to evolve with new features, even better speech recognition, new localized skills, expanded music selection, and more.”

In a bid to localize its smart device ecosystem, the company has provided an improved version of its Alexa assistant by making it more aware of local topics and image. Alexa is now capable of answering more and more questions about Indian history, holidays, Bollywood movies, and cricket.

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